Influence of Language Barrier and Religion on the Strategic Business Growth of Huawei Technologies Company Limited
Keywords:
Language Barrier, Religion, Strategic Business Growth & HuaweiAbstract
Chinese firms' presence in Kenya aim at venturing into the expansive East African ever growing market with demand of goods and services with diverse cultural difference. The rate at which these firms grow is low as compared to their expectation. The dimension of social cultural aspects remains the most enduring characteristic that requires incorporation in the growth strategies as well as their implementation, particularly when they emphasize on international markets. The specific objectives of the study was to determine the influence of language barrier and religion on strategic business growth of Huawei Technologies Company Limited. Social Identity theories was used to inform the study. The study adopted a descriptive and causal study design. The target population was 1,500 Business Development Officers and Sales Managers who are working in Huawei Technologies Company Limited of which the sample size of 150 of were based in Kenya, where strategic business growth was the business focus. The research project focused on Huawei Technologies Company Limited in Kenya Primary data was collected using the questionnaire. Descriptive statistics such as, mean and frequencies and inferential statistics (regression and correlation analysis) was used to perform data analysis. A multiple linear regression analysis model was used to link the variables with a model fitness of 96%. Language barrier and religion explain 96% of the variance in strategic business growth. Based on the findings above, the study concluded that Language barrier and Religion influence the strategic business growth at Huawei Technologies Company limited in Kenya. The study recommended for an effective approach on language barrier and religion since they are instrumental in the attainment of the strategic business growth. Use visual methods of communication because words often fail us, and when they do, showing can be a lot more effective than telling. Use pictures or diagrams to explain complicated concepts and accommodating religion, beliefs and spirituality in the workplace.
Keywords: Language Barrier, Religion, Strategic Business Growth & Huawei
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