Jelimo , Nancy, Beatrice Jemaiyo, and Mary Nyiva. “Relationship Between Product Promotion Strategy and Organizational Performance of Maize Seed Companies in Kenya”. Journal of Marketing and Communication 7, no. 1 (February 8, 2024): 1–18. Accessed December 26, 2024. https://stratfordjournal.org/journals/index.php/journal-of-marketing/article/view/2084.