Strategic Sensitivity and Operations Efficiency of Communication Companies in Nigeria
DOI:
https://doi.org/10.53819/81018102t5331Abstract
The study examined the relationship between strategic sensitivity and operations efficiency of communication companies in Nigeria, as well as the moderating role of decision support systems in this relationship. The study employed a cross-sectional survey methodology, using three major communication companies in Nigeria as the target population. Data were obtained through questionnaires and summarized in their respective groups. The study applied the inferential statistical tool of Spearman's rank order correlation to test the level of significance among variables. SPSS version 21.0 was utilized for the analysis. The study found that there is a significant relationship between strategic sensitivity and operations efficiency in communication companies in Nigeria. The analysis revealed a very strong positive correlation between these variables (rho = 0.915, P = 0.000), indicating that strategic sensitivity strongly contributes to improved levels of operational efficiency. Additionally, the research discovered that decision support systems play a positive moderating role in this relationship. The indirect relationship (R = 0.480) and direct relationship (R = 0.394) both showed positive correlations, with significant p-values (PV = 0.000 for indirect relationship, P = 0.12 for direct relationship). These findings led to the rejection of both null hypotheses, demonstrating that strategic sensitivity is crucial for operational efficiency and that decision support systems enhance this relationship. The study also noted that communication companies in Nigeria actively engage in practices reflecting strategic sensitivity (mean = 3.3343) and adequately express features of operational efficiency (mean = 3.2567), suggesting a strong emphasis on these aspects in the Nigerian communication sector. The study concludes that there is a positive relationship between strategic sensitivity and operations efficiency in communication companies in Nigeria. The study recommends that communication companies in Nigeria should prioritize and maintain their strategic sensitivity activities, given the significant relationship identified between strategic sensitivity and operations efficiency. Companies should invest in developing and refining their strategic sensitivity capabilities, including market analysis, trend forecasting, and adaptive planning. Furthermore, the study recommends that communication companies should focus on improving their managerial competence in handling strategic sensitivity over the long term. Companies should also consider implementing leadership development programs that emphasize strategic sensitivity and its practical application in operational contexts.
Keywords: Strategic sensitivity, agility, customer satisfaction, operations efficiency, Communication Companies, Nigeria
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