Strategic Leadership in Establishments’ Development: Enhancing Competitive Trends in Multi-Cultural Global Markets
DOI:
https://doi.org/10.53819/81018102t5302Abstract
The study sought to explore strategic leadership in establishments and enhancing competitive trends in multicultural global markets. It focused on Safaricom Limited in the Telecommunication sector. The study findings revealed that fostering an inclusive workplace and integrating diverse cultural perspectives into decision-making processes significantly enhance organizational competitiveness. Additionally, the study established the importance of aligning organizational values with the diverse backgrounds of employees, which leads to increased engagement and loyalty. Moreover, it highlighted the pivotal role of technological adaptation and the strategic integration of diversity in talent acquisition and management for long-term organizational success. The findings also revealed the need for strategic leaders to be adept at culturally aware communication strategies and to possess a deep comprehension of cultural elements influencing workplace dynamics. The analysis of various schools of thought, including the Cultural and Environmental Schools, provide a comprehensive understanding of the multifaceted nature of strategic leadership and its impact on organizational development and success.
Keywords: Strategic Leadership, Multicultural Environments, Organizational Competitiveness, Cultural Intelligence, Telecommunications Industry.
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